Who are anycolourcar.com?
anycolourcar.com is a family-owned online and offline used vehicle specialist that sells to a wide variety of retail and fleet customers. With around 50-70 vehicles available at any time, the choice of stock ranges from Kia Rios and Ford Fiestas through to Ford Mustangs and Porsches, as well as a selection of light commercial vehicles.
How did the business start?
anycolourcar.com was founded in 2020 by Jonathan Seaman, a lifelong car enthusiast and industry veteran of more than 30 years, The business emerged from his desire to use technology to simplify the car-buying process and enhance customer service. Leanne Carlill, Operations Manager, explained: “We’re dedicated to providing the best possible experience when buying or selling a vehicle. Our team is deeply rooted in motor retail, and each member brings unique expertise and a love for cars to help consumers find the perfect vehicle for them.
What is the ethos behind your business?
Leanne said: “Our values are to be transparent as a company and provide great customer service. If there is an issue with a vehicle, we won’t hide it and will work with the customer to find the best way to solve the issue promptly and effectively, keeping them updated along the way. Vehicles are comprehensively prepared before being passed to customers nationwide, but there is still the possibility for issues to emerge – which is why ServicePoint is important to us.”
What improvements has ServicePoint delivered?
Eric Houssein, Customer Service Manager, said: “If a vehicle we have sold encounters an issue – such as an engine management light coming on shortly after delivery – it’s my responsibility to contact the customer, locate the nearest available garage and have the vehicle booked in for diagnosis or repairs.
In the past, we relied on Google to find nearby suppliers, but this approach had its drawbacks. We typically knew very little about them beyond online reviews, didn’t have established accounts, and had limited control over the rates they charged."
What problems did ServicePoint solve for the business?
Leanne said: “I had used ServicePoint at a previous employer and knew the impact it could make, so recommended adopting it at anycolourcar.com. It’s been in place since October 2023 and has been a real success.”
Eric added: “I can use the online directory to look for garages where the customer lives or works and discuss with them the options for resolving their issue. Within the online directory, we can also see the rates that the garage will charge upfront, so it’s quick and easy to compare prices between different sites, and we don’t have to spend hours ringing and trying to get through to compare prices. Previously, using Google to search for a garage and book in could easily take four hours in any working day. Now, ServicePoint does the same job in 20 minutes.”
How else is ServicePoint helping your customers?
anycolourcar.com is also guiding customers to the online booking portal available from ServicePoint, allowing them to book their own garage appointments when they have opted for an extended warranty plan.
Leanne said: “We offer a standard three-month warranty but where customers choose to extend this to our six-month option, we provide them with access to the online booking portal. They are able to use it to search for a garage that can carry out a diagnosis or repair and we can view the jobsheet and give the go-ahead online. It’s a very efficient means of warranty administration, giving every person the correct amount of control over the process.”
What results have you seen from using ServicePoint?
“What we like about ServicePoint is the simplicity it brings – it’s easy to use and saves us time and money, while improving the service we deliver to customers. It’s an all-round win." - Leanne Carlill, Operations Manager
How can Allstar ServicePoint help your business? Call us on 03300 372077
Download article
Related articles
or call
or call